When it comes to whitepapers, you need a confident voice that is sure of itself. You also want the message of your project or service clear and concise for readers who are looking forward in investing time on reading about what’s inside—after all this will be their first impression!

In this day and age, it is more important than ever to have a legible whitepaper. A good quality document can be the deciding factor between success or failure for your business’s growth prospects in today’s increasingly competitive environment of technological innovation.

With so much emphasis on whitepapers, you can see why having a good one is essential for your business. There are many reasons why you should have this for your company. For instance, Whitepapers provide information about the following:

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Types of Whitepapers We Write

Technical Whitepaper

Technical whitepapers are used when you need to explain or introduce a new technology.

It explains the concept, lists the features and function of the product/service, gives background information, compares it to similar technologies and concludes with benefits of using this technology over others.

Educational White Paper

This type of whitepaper lists the information pertaining to a specific topic; it can include statistics, case studies and examples. It is often used as a sales tool for both consultancy and research firms as well as those in consulting and technology arenas.

Business White Paper

A business whitepaper is way for potential customers to understand your expertise and value proposition which you offer to them. If they like what they read, then they will most likely contact you and set up an appointment.

Marketing White Paper

This type of whitepaper is used by companies who want to gather current or future customers. It’s basically a sales collateral piece; it includes marketing campaigns, product campaigns and value propositions for customers and followers. 

The problem being solved by the product or service


Thinking about the problem before providing a solution is vital for identifying what people will look for in a product or service. This way, you can make sure that you are creating something that they need and want.

The market size—how big it is; how much profit can be expected


It’s not enough to only give out information on the current situation of the industry. People would like to know how much money there is to earn within an industry, along with its growth prospects (which could affect their valuation). Providing this information will help them determine whether they should get into this new market or not. It helps if you go over some past research on these details so readers get an idea of where the numbers come from and how they can trust them.

The product or service you are offering


It is important to have some sort of overview of what your product or service actually does, the benefits you provide, and why it beats out your competitors. This way, readers can easily figure out which one is best for their needs. You should also include key features of this service so potential buyers will know whether they really need something new or not. It would be even better if you included an example on how people can use your product or service effectively in their lives.

How the product or service works technically-what makes it tick?


This section is crucial to your whitepaper. People will care more about how something works than what it does, simply because they are the type of people who like to know how everything works under the hood before putting their trust into the product or service itself. However, you should be careful not to write too many tech jargon that would put off potential investors. If possible, try to explain things in an easy-to-understand way without dumbing down any technical details whatsoever.

The team involved with the project


Your readers will want to see if there are notable experts behind this project, or at least competent individuals who can take responsibility for delivering on the promises made within this document. It’s important to mention who’s in charge of what so readers will know what to expect.

Roadmap for the future


A roadmap is a plan of action according to past research and analysis which is able to predict the most likely outcome. It can provide readers with confidence that your business knows what it’s doing, especially if you have researched each possible course of action before deciding on one. A strong roadmap will indicate that you are prepared for any roadblocks or obstacles that may arise during your progress towards achieving your goals. You should use this opportunity to present as much information as you can without overwhelming people with how far ahead everything is planned out (especially since the environment surrounding cryptocurrencies changes rapidly). Rather than providing an exact date, give milestones and estimates on when those happen so readers know what to expect terms of timing.

Roadmap for the future


This is one of the most important (and often overlooked) parts of whitepapers. You should provide readers with information on how your business plans to finance itself, despite having little to no experience in the field. This section may include budget allocation, ICOs, financial instruments used during investing stages, and even security details for investors.

Roadmap for the future


Last but not least, you should be upfront and honest about potential pitfalls that this project may face. Although whitepapers are meant to encourage people instead of putting them off, there is no such thing as painting a rosy picture in life since it’s going to take a lot of hard work to reach the goal. The risks involved usually won’t be as bad as people think so you should not turn them off by making it seem like you are trying to discourage potential investors. Instead, present it in an explanatory way so they know what to expect without having their hopes crushed by negative consequences that may come out of this venture.

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